I help designers make more money
and get their flowers.

You spent years mastering your craft; you can make anything functional and beautiful. But nobody taught you how to price it, sell it, lead with it, or build a life around it.

Somewhere along the way, the industry convinced you that loving the work should be enough. That asking for more money is greedy. That leading a team means you’re not a “real” designer anymore. That wanting a life outside of work is a lack of passion.

Nonsense. The best designers don’t just make great work. They change the lives of the people who interact with the things they make—and that should change your life too. You can do the work you love and build the life you want.

I’m living proof. Over my 28-year career, I’ve worked for web design companies and digital ad agencies; ran my own agency SuperFriendly for a decade and then sold it; started five companies; wrote three books; built a renowned personal brand; and made more money than I’d ever imagined. I’ve also supported my wife’s passions; attended every one of my kids’ theater performances and field hockey games; cooked dinner a few times a week; and did a three-continent, one-month trip with my family. All while working 40–50 hours a week.

You don’t have to choose between a successful, lucrative career and a fulfilling personal and family life. If that sounds like the kind of life and career you’d like to have, this website is my attempt to share all my “secrets” with you. Thanks for being here, and here’s to you being able to design your life on purpose.

AND COUNTING

I've written hundreds of articles over the years, but these three essays seem to resonate with readers the most. If you're new here, start with these pieces to get a good sense of how I think about design, collaboration, and creative work.

There’s nothing new under the sun.

Lead people, shape culture, and make better decisions.

Life outside the work.

“I had such a valuable experience working with Dan Mall. He broke down topics into clear, actionable steps that were easily achievable. I left every session energized and confident.”

ROBERT JOHNSON

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